Traction Gap Partners works with early-stage B2B SaaS startups, growth-stage tech companies, and enterprise teams launching disruptive products. We apply the proven principles and processes outlined in our book, “Traversing the Traction Gap”, to help these companies move from idea to scale with confidence.

With startups, we work as a strategic advisor to the CEO and Board. With enterprise product teams, we work as a strategic advisor to the head of the products organization. We help their teams through the market engineering process, guiding them to develop the assets they need to launch their category and establish a thought leadership position in it.